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Puma had already revolutionised basketball in the seventies when they created an exclusive sneaker for Walt Frazier, the star of the Knicks. This is how a new trend that put the names of the players on the main performance sneakers, just like in other sports, started; an unwritten rule that became essential during the eighties. Puma, a pioneer of basketball signatures, was about to revolutionise basketball for a second time with a name that’s almost forgotten, that of Ralph Sampson.
Read More...July22,2019
Colour has been key in adidas and Pharrell Williams’ collaborations from its origins in 2014, but the summer collection opts for muted tones in white, cream and grey. The new colours of Pharrell Williams SolarHu represent the latest evolution of the messages of equality and inclusion that appear in its collections. Colour continues to be the basis of everything, but in this occasion it focuses on the versatility of the SolarHu model, leaving the silhouette to shine.
Read More...July19,2019
Sónar 2019 is just around the corner and it is packed full of proposals that are true bites of the future of music. In order not to get lost in the jungle that is the festival’s exuberant programme, we’re spilling on the ten most indispensable performances that you should see if you want to get a glimpse of what the future of music is going to sound like.
Read More...July18,2019
It’s not easy for Jerry Lorenzo to talk about fashion as something that he’s never been affiliated with, separate from his life. He’s a son of a professional baseball player, so his approach to fashion comes from sports as well as many of his references, which makes sense when it comes to his collaboration with New Era and the MLB or Nike and the NBA. To understand his brand, Fear of God, it’s necessary to not only understand the sports from the ‘80s and ‘90s but also the culture that surrounded them.
Read More...July17,2019
The rise of Honey Dijon as one of the most important DJs of the world’s electronic scene has been palpable for quite a while now… But it may come as a surprise to many the fact that this artist has every chance of becoming the fashion world’s newest obsession. We’re about to explain to you why.
Read More...July16,2019
In their latest season, adidas Consortium has shifted their focus on collaborations to their company’s history of innovation. Their latest launch, the adidas Torsion Edberg Comp is proof of the evolution of the Torsion system, a TPU arch that works as a bridge between the heel and the forefoot and that offers adaptive stability in different kinds of surfaces.
Read More...July15,2019
Nike debuts the D/MS/X collection with the new N110, a sneaker that advances what we’ll see in the next incorporations to the line; a rebellious spirit that plays with new incorporations and stays away from what’s expected from them. The designs seem to evolve from a parallel dimension in which small changes end up causing completely different results.
Read More...July12,2019
If you live in Barcelona you’ve surely seen on the streets a graffiti that says ‘Sinpapeles’ (‘undocumented’ in English), and you’ve most likely asked yourself who’s behind all of this and why did it all start. The Sinpapeles graffiti, written just like that, all together, in easy-to-read cursive handwriting, is in walls, metro stations and window displays, in the neighbourhood of El Raval, El Born or Gràcia; basically everywhere. But this isn’t just a graffiti artist’s signature, because he’s already had a few copycats, and this isn’t a case of identity theft, we’re talking about a movement with the objective of starting up a very necessary conversation.
Read More...July12,2019
Sal de mi cabeza is the song that has made her known to a massive public that is hungry for urban music in general (and songs produced by Alizzz, specifically). However, it’s difficult for this artist to get out of anyone’s head, because she’s building in front of our eyes unique imagery and a personality that could make her the next great millennial diva.
Read More...July11,2019
In the last few seasons, Puma has become the go-to brand in basketball. For reasons like their appropriate combination of collaborations and performance-enhancing products, as well as a respectful view to the past in which they relied on stars like Walt Frazier or Ralph Sampson. The latter one is the protagonist of Puma’s latest collaboration, which recovers the Ralph Sampson, leaving it in the hands of one of the most daring participants of the current scene.
Read More...July10,2019