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Conceived under the creative energy of L.A., ERL is a unisex fashion label directed and founded by designer Eli Russell Linnetz, in association with Dover Street Market. Its line of clothing and accessories has a nostalgic and relaxed vibe, taking inspiration from the Pixar movies of the 90s, Venice Beach skaters and the Santa Monica swimming team.
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Having worked with the likes of CDG, Lady Gaga and the West-Kardashian family, Eli Russell Linnetz was known primarily as a photographer until he decided to launch his eponymous label, inspired by his hometown of Venice Beach, California. With the help of Dover Street Market, this young creative has conceived a unisex fashion brand that reflects the spirit of California's youth during the 1990s. Each of his pieces has a simple and nostalgic design approach that transports you to more innocent and simple times of the popular coastal neighborhood.